Watching the ads capture the gold in Vancouver.

Watching the ads capture the gold in Vancouver.

The Wall Street Journal ran an interesting little article that they hid way deep on page B8 of February 22nd’s paper. This short article did a little comparison of how much time one actually sees sports action on TV while watching the Olympics in Vancouver.

During one 3 ½ hour broadcast segment of the Olympics, there were 56 minutes 41 seconds of ads or 27% of the broadcast time. This means that during an average broadcast hour, one in 3 minutes is spend watching an advert.

Now, if that’s not a good reason to have Tivo, I don’t know what is.

I’m Don Rima and that’s how things look, From Where I Stand.

Sports Events, Television

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