So, Let’s consider: Will someone please give these models a cheeseburger??!!

OK, so it’s Tuesday evening and I’m finally getting around to reading this weekend’s Wall Street Magazine. Hey, I’m on vacation this week, only one day that I have to deal with an alarm clock and I’m really enjoying my time away from cranking code and punching buttons on computers.

BUT, when I opened this weekends issue of the WSJ Magazine, I was hit with page after page of people, especially ladies, that clearly looked like they were right out of “night of the living dead” ! I’m talking people with no expressions and looking like they were either rescued from a Nazi concentration camp last week or haven’t had a meal in a long time! We’re talking giving new and improved meaning to the term “waif thin”!

I’m not sure where the advertising world got the idea that this type of person or picture is appealing in any form. It’s not! If nothing else you find yourself wanting to be able to refer these poor souls and their bags of bones to the closest soup kitchen!

To be sure, there are some really nice modeling shots of what would appear to be smiling and healthy people (male and female) posing with and promoting various products, clothing, etc. These are the kinds of people who are representing products that you may actually want to identify with as they are healthy looking people that appear to have some degree of happiness and enjoyment about the products they’re either using, endorsing or wearing.

Life for these non-emotional, bags of bones, can’t be fun or healthy, or it would seriously appear that it isn’t. And, if they don’t look happy with the products they’re promoting, I’m really doubtful how I, or anyone, with be happy with the product either!

Will someone PLEASE give them at least a cheeseburger? It might put some healthy on their bodies and a smile on their faces!

I’m Don Rima and that’s the view From Where I Stand.

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